Users will soon have a updated setting that allows them to lessen the volume of AI-made media appearing in their feeds. This step comes as the company announced that it currently hosts more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a global rollout. This development comes amid a increase in AI-generated material, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform only show clips produced artificially. A considerable share of this material is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is frequently illogical or surreal.
Based on user feedback that a lot of users appreciate content made with AI tools, from AI artwork to informative clips, and we aim to offer the community the ability to adjust the amount of that, according to their own choices,” said a platform representative.
AI on the Platform
The service shared that there are currently over a billion videos on its app labeled as AI-generated. Collectively, in excess of 100 mn videos are submitted to the platform each day, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the amount of AI-generated videos they view by using the “manage topic” option in the app and selecting the AI content topic. Additional categories that currently be adjusted under the filter cover politics, clothing, cosmetics, and dance.
Content Labeling and Policies
The platform’s policies require creators to label convincing AI-made content, and it bans dangerous fake videos of public figures or crisis events. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Additionally, the platform will from now on attach an AI-generated watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This measure is intended to stop users from attempting to evade the labeling process.
Educational Initiatives
The company is furthermore establishing a $2 million educational fund for specialists and organizations to develop learning resources about using AI responsibly. This initiative will assist educational bodies specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over plans to cut jobs for hundreds of safety staff in the UK. TikTok is set to reduce a significant number of roles in its content moderation team in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A senior executive clarified that human moderation would remain essential, but automated tools can safeguard staff by removing the most graphic content before it is viewed by humans. The platform announced a notable drop in shocking and graphic content handled by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is really helping us work at speed.”
